Via Naturalis
GRAPHIC DESIGN - BRAND IDENTITY
GRAPHIC DESIGN - BRAND IDENTITY
Via Naturalis is a civic association that supports cultural, artistic, and sports activities and encourages public discussion and community involvement.
The goal was to create a brand that feels open, approachable, and trustworthy, reflecting the association’s core values of nature, community, and growth. The logo uses simple shapes and clean lines, making it memorable and versatile for various uses.